Posted by Ben Ormsby on March 8, 2011
Carcraft – the UK’s leading car supermarket – has created the most feature rich smart phone website in the motor industry, which has seen finance applications go up by a staggering 1000% and boasts a car search every minute.
UPDATE: We now have an iPhone app too!
The fully-functional site, built using Microsoft’s cutting edge technology has been launched to mirror the original functions and features of Carcraft’s website. Users will be able to search through 1,000’s of used cars efficiently using their i-phone, Palm, Blackberry or Android whilst on the move. Visitors will find the site aesthetically pleasing with a quick download speed. The site uses GPS to provide the user directions to a showroom from their current location and financial information is also instantly available. Versus six months ago, mobile visitors have increased by 65% and are now spending 25% longer on the site. Head of marketing at Carcraft, Julia Dallimore said:
“We are providing our visitors with the latest technology in order to help them make the right purchase decisions. “Our users will find this site very easy to navigate and will enjoy being able to view clear pictures on their phones as well as use the outstanding functionality to apply for finance or value their part exchange. The results are already there to see.”
In July 2010, over a quarter of people in the UK said they had a smartphone – more than double the number two years previously, according to OFCOM. Surfing the internet via mobiles has become the fastest growing mobile media activity in the UK with 1 million new users during the first quarter of 2010, taking the total to 13.5 million, compared to 9 million in the first quarter of 2009. By 2011, over 85% of new handsets will be able to access the mobile web.